Manixer is a Geneva-based private equity firm focused on value-add investing and corporate advisory primarily in Swiss private companies and high-yielding real estate opportunities.  


Manixer was established and is led by Marwan Naja who has been a private equity investor for over twenty years.  His experience includes positions as Managing Director - Private Equity at Deutsche Bank and Head of Private Equity at Pictet & Cie.

At Manixer we invest our partners' capital in proprietary projects backed by excellent management teams and entrepreneurs.  We also provide advisory and portfolio management services to our partners, mainly family offices, relating to their portfolios of direct investments.



We offer our partners 


Direct Investment Opportunities:  Manixer sources and structures direct investments primarily in companies based in Switzerland.  We aim to find opportunities with the following characteristics:

  • Have a positive EBITDA and demonstrate a consistent ability to be profitable. 
  • Companies with an understandable business model.
  • Excellent entrepreneurs and managers that will lead the company prior to making the investment.

We seek to acquire a majority stake to have a deciding voice in the companies we invest in; nonetheless we consider minority investments with a long term investment horizon through partners who share our values. As a firm we avoid investments in start-ups, turnaround situations, loss making businesses, complicated business models and firms that require a post-investment change in senior management.

Direct Investment Advisory Services:  Manixer offers family offices and High Net Worth Individuals advisory services relating to their direct private equity and real estate investments. Including:

  • Monitoring and reporting on existing portfolio.
  • Review of investment opportunities.
  • Valuation of existing and potential investments. 
  • Negotiation of terms with counterparts including sellers and lending banks. 
  • Structuring of investments including coordination with tax advisors.


The following is a selection of recent Manixer investments: 

Bellevue Education (Investment exited to GEMS Education, largest K-12 education company worldwide, July 2018): Bellevue Education owns and operates thirteen private schools in the United Kingdom and Switzerland including most of the associated property.  Each Bellevue school is run independently but shares the same values and commitment to excellence in education.  


New College of the Humanities (Investment exited to Northeastern University, November 2018): Launched in 2012 New College of the Humanities is a first-class independent college based on the Ivy League model of education. NCH offers a unique, liberal arts-inspired curriculum taught by inspirational academics who are enthusiastic about teaching. The college is centrally located in Bloomsbury, London’s university district, and students have access to many of the resources of the University of London.  Marwan Naja is a board member.


Lavorent: Founded in 1980, Lavorent, is Switzerland's largest provider of laundry facilities management for the real estate sector. Lavorent owns and operates approximately 10,000 washing machines and dryers installed in commercial and residential buildings across the French      speaking part of Switzerland. The company prides itself on providing an excellent service for              landlords  and end users.


Orbitera (Investment exited to Google LLC, August 2016): Orbitera was founded by Firas Bushnaq, a serial entrepreneur, and Brian Singer, an enterprise software product leader, and focuses on cloud commerce. The Orbitera Marketplace Platform enables multi-channel software delivery and commerce on cloud platforms. Orbitera helps software vendors, service providers, system integrators and channel organizations sell and distribute cloud-ready solutions and services.


Alpine Lodge: Alpine Lodge is a 3 star plus hotel located in the exclusive area of Gstaad - Saanen, Switzerland that offers highly personalized and attentive service to its guests. It is made up of 2 chalets, has 30 rooms, 2 restaurants, 2 swimming pools and an Alpine Spa. Given its focus on excellence and quality, it has a very good reputation among its clients and in the region.


Huus Hotel Gstaad: Opened in November 2016, Huus Gstaad is an adventure focused 4 star superior hotel in the exclusive town of Gstaad, Switzerland. It was recently named one of the six best ski hotels of 2019 by Condé Nast Traveller. It is largest hotel in the area with 136 spacious and luxurious rooms, a fully equipped gym and spa and 6 conference rooms.  Huus Gstaad and the Alpine Lodge make up the largest hotel group in the region. 


Goodwall:  Goodwall is the leading global social network for high-school students aspiring to be the best they possibly can. Today, more than a million students around the world use Goodwall to showcase their academic and extracurricular achievements to get recognized by universities, win scholarships, discover enriching opportunities and connect with other incredible students around the world. 


Rue du Port 12

1204, Geneva 


Telephone: +41 (0) 22 317 4033